Affiliate Niche: “After Bankruptcy” Market
If you are an affiliate looking for a niche market, here’s an important piece of information to make note of: In 2005 there were over 2 million personal bankruptcy filings in the United States. Many of these individuals will be looking to rebuild their credit and financial future. This spells opportunity for you as an affiliate. You see, here are just a few products and services that an individual with past bankruptcy will need in order to rebuild their credit and financial future: 1) Credit repair 2) Loans 3) Credit cards Let’s take a look at each one in more detail, and how you can help as an affiliate: 1) Credit repair One of the first things someone with a discharged bankruptcy on their credit report will want to do is clean up their credit report and increase their credit score. The problem is that many people simply don’t know how. As an affiliate, you can help by connecting them with various “credit repair” related resources.
By the way, when referring to “credit repair” I mean the removal of any inaccurate or obsolete negative information from an individual’s credit report - not accurate, non-obsolete negative information. So what type of credit repair resources can you refer them to? Credit repair books, services, and software programs are an example – but as an affiliate you only want to represent solid, reputable companies. You don’t have to limit yourself to just one avenue when it comes to credit repair resources – for example, some of your visitors may want to take the “do it yourself” route and prefer a credit repair book. Others may want to do less work and opt for credit repair software. Finally, others may want to hire a service to help them.
Why not include affiliate links to all of these options? If you can find services, with an affiliate program, that specialize in credit repair advice for those with a bankruptcy that’s even better. The same with books, for those visitors that want to take the "do it yourself" route to rebuild their credit. For example, my ebook “After Bankruptcy Credit Solutions” has such an affiliate program. 2) Loans For a number of people, being able to qualify for a loan after bankruptcy is critical. Fortunately, there are a lot of lenders out there who work with individuals that have had a bankruptcy. Even better, many of these lenders have an affiliate program. Here is a just a sample of the types loans that individuals with a past bankruptcy may be looking for: Personal loans, home loans, auto loans, refinancing, etc. When researching a lenders affiliate program, see what type of loans they offer. Just like credit repair, when it comes to loans, you can offer visitors a number of options: Links (with your affiliate ID#) to lenders, books on how to qualify for loans, and membership sites that provide a listing of “bad credit” lenders. Again, as an affiliate you have a lot of choices.
3) Credit Cards There are a number of credit card affiliate programs out there –and many of the credit card programs target people with bad credit. Your affiliate website could list a number of credit card programs for people with a past bankruptcy. Best of all, secured credit cards (those that require the customer to open a special savings account that acts as collateral for the line of credit) tend to have a high approval rate – which is good news for your visitors that have a bankruptcy on their credit report. You’ll notice that I have been talking about giving your visitors options when it comes to each item we’ve covered – credit cards are no different. In addition to links to credit card issuers (with your affiliate ID#), you can also include affiliate links to related books and membership sites. As mentioned before, research company and offer carefully before joining their affiliate program. Okay, we’ve looked at the various products and services you can offer your visitors as an affiliate, but aren’t there a already lot of websites out there marketing to individuals with “bad credit”. Yes there are, but a lot fewer that specialize in marketing to those with a past bankruptcy – which means less competition for you as an affiliate. In this article we looked at the growing “after bankruptcy” niche market. Hopefully it has given you some ideas that you, as an affiliate, can use to build a new income stream - while helping those with a past bankruptcy in the process.
Copyright (c) 2006 Innovative Solutions Publishing, Inc. All rights reserved. DISCLAIMER: This information is designed to provide only a general overview of the subject matter herein. This information is provided with the understanding that neither the publisher nor author is engaged in rendering legal, accounting or other professional advice. If legal or other expert assistance is required, the services of a professional should be sought. Neither the publisher nor author shall be liable for any loss or damages, including but not limited to special, consequential, incidental or other damages, caused by the information contained herein.
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