7 Ways to Market Your Business Online
Marketing. Does that single word cause you to want to scream or run away? Well, it doesn't need to cause that kind of reaction. Although every business, large or small, needs to market themselves on a regular basis, there is no need to be afraid of it. You really just need to do what is comfortable for you. One thing you can do is market your business online, and it is easier than you think. Here are seven of the most popular online marketing ideas:
1. Have a professionally-designed web site If you have the skills and time needed to create your own professional site, by all means do it. If not, hiring a professional will be money well spent. It doesn't have to cost an arm and a leg, either. Just keep it simple to educate others about what products or services you offer.
2. Online networking This is a great way to meet those in your target market, especially if you don't enjoy networking in person. Two sites I can suggest that do not cost anything to join are: *Ryze Business Networking, http://ryze.com/ *LinkedIn, https://www.linkedin.com/
3. Submit articles online If you enjoy writing, a great way to drive more traffic to your web site is by submitting articles online. Find publications that your target market reads, and submit your articles there. Some sites offer directories of articles that others can use in e-zines or blogs. Submit to as many sites as possible, and don't forget to include a short bio at the end. Reference your contact information, including a link back to your web site.
4. E-zines E-zines help you keep in touch with clients, customers and colleagues. This is also another opportunity to send more traffic to your site.
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