Niche Marketing the Right Way!
Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content. That's NOT niche marketing, that's Adsense marketing. It's a numbers game and it's dangerous. I'll explain that below.
How did this so called Niche Marketing develop? Solid niche marketing advice already existed for some time. Very often you were advised to follow your passion or expertise and set up a site for that. Then, RSS feed techniques lead to software programs that scrape content from directories. You have to do absolutely nothing but entering a bunch of keywords and presto . thousands of new content rich pages are automatically added to your niche site.
And when Joel Comm presented his Adsense Secrets showing how he went from $30 a day to $500 a day - mind you, a good book with solid advice, no doubt about that- suddenly we had three variables that are responsible for the hype: 1. niche marketing, 2. content generating software and 3. high paying Adsense keywords. Let's have a look at each of these variables in reverse order. High paying Adsense keywords. Suddenly someone discovered that there are certain keywords that are of great value. Advertisers paid a lot of money to have their products displayed on pages using these specific keywords. It was said that a keyword like 'mesothelioma' or derivates would pay 50 to 70 dollars a click. I just entered this in Google Adwords, bidding 90$ per click and it returned with an estimated number of clicks per day of 6.
Now, these figures are just estimates, but if this is true, with a 1% click-thru it means you would have to wait about 16 days to earn my 90 dollars! Again, just assumptions, I only want to make a point. Adsense is a numbers game. You'll need thousands of visitors AND good click-thru's to make decent money. To get thousands of visitors you either have to buy traffic (Adwords or other PPC's) or create search engine friendly pages. Now, type in 'mesothelioma' in Google and observe the PageRanks of the resulting pages. PR 5 or higher! Hard job to beat them! That means . work! To get great click-thru's you'll have to test where you place your Adsense code. Dang, even more work! But there's something else, something more important. Read this carefully .
Do you really believe . that advertisers are going to pay that much money only . to have their expensive ads displayed on . automatically generated content pages? Huh . do you . huh? OF COURSE THEY WON'T! There's a fine line you have to follow playing the Adsense game. And generating content automatically, no matter where it comes from, is like walking an elephant over a paper bridge. It kills the system! Now, let's have a look at . Content generating software I'm sure in the past you have used the search engines to find information about a specific topic only to find that if you click the resulting pages . you'll see another 'search-engine'-like page.
That was the work of a niche marketer (specific info) scraping search engine result pages (SERP's) with 'page generating software' to quickly generate thousands of pages about the topic. Search engines don't like that. You see, they are looking for great, valuable and original content. That's what they want to provide to their users so they keep coming back. And here's another biggie . they want SATISFIED ADVERTISERS! The last thing they'll need is another copy of their own pages. And that's exactly what this software will generate. Mind you, the software IS good, it does exactly what it promises. I've used one of these packages long time ago and that one certainly DID work.
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