How To Pick A Niche For Your VA Business
The Virtual Assistant Industry is made up of professionals who provide a wide variety of administrative and technological tasks. Some pros develop a full featured practice and try to meet any and all needs that their clients may have, outsourcing some of the work if they have to. Others create a specialized practice and choose to limit their service offerings to what they personally do best. Whether you craft a niche based on your specific skills or base one on the type of clients you wish to serve, differentiating yourself from other skilled service providers is challenging and absolutely crucial to your business success. When you brand yourself for a specialty you increase your referral rate and even find that you get referrals from other virtual assistants who do not share your specialty. One of the reasons that you decided to create your own business is to be able to do work that you enjoy, right? Give your preferences some consideration when choosing your focus.
Plan your business around the skills and training that you have. Certainly in the beginning you'll be doing all kinds of work that you may not prefer in order to reach your billable hours goal each month. That's all part of building a business. Eventually though, you'll be able to do more picking and choosing. Choosing a market niche is about deciding you who wish to serve as a clientele.
Your chosen target market will impact the kind of work that you do and even the level of rates you may charge. If you have a vision of billing your time at $75 an hour, you'd be smart not to target fledgling small business owners as a clientele. On the other hand, if you want to spend you time doing internet research and responding to emails, you won't be targeting the legal profession.
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