Table of Contents Introduction Structure of the business plan Company and financing Company overview Strategic and market analysis Industry analysis Competition Pricing Marketing plan Financial projections How to Create a Profit and Loss Statement Executive Summary Conclusion The whole business plan Author Bio Introduction If you have bought this short book, you are probably thinking about starting your own business. We live in the 21st century and we have more business opportunities now than ever before. Today, it is possible to start a global online business and to manage companies that are thousands of miles away from home. The technology has made our lives much easier. The reason you are reading this book is probably not because you don't have the idea, but because you need to create a business plan and convince investors that what you plan to do is profitable. Before you continue reading this book, I want to tell you that there is nothing to be afraid of. Yes, writing a business plan is a bit difficult and complicated, as you need to pay attention to details, but yes, you can write it! In this short guide, we will go step by step through everything you need to know in order to write a business plan. Also, I am going to create a fictitious company and create a business plan for it. That way you can see how a complete business plan is written step by step. Before we start, you need to know that when you are writing the business plan, you should not only think as yourself, but as the owner, as well. Remember, the goal is not to convince you. The goal is to convince the investors. So you need to put yourself in the position of the investor and make sure that what you have written is done really, really well. The key to writing a good business plan is not only to have all the sections written such as Marketing plan, financial projection, and so on, but also to have answered all the questions that the investor might have for the project you're presenting. Always keep this in mind. I will remind you of this many times during this book as I am going to write the potential questions with italic font. This was a short introduction to what to expect in this book. Now, let's get started!
The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon reviewer Andrew David states, "Gabriela Taylor really knows how to keep things simple but detailed, which I liked because I did not know what I was doing at the start." If your customer demographics skew young, your business and Tumblr could be a perfect match, since half of Tumblr's users are under 25. There are 100+ million Tumblr blogs and only 67+ million sites running on WordPress. The popular website, valued at $1 billion plus, allows the use of multimedia and can brag of 13 billion global page views in just one recent month and 75 million posts daily. "This book is really a soup to nuts guide on how to register for and set up a Tumblr blog to advanced Tumblr marketing strategies for your product or service," says Amazon reviewer Jennie Zahn. "Gabriela Taylor also provides other ways to use Tumblr to make money. Is it the ultimate guide? I'd have to say Yes. It's the best guide I've read for Tumblr. There's a thoughtful comparison of Tumblr and other social media sites like Facebook & Twitter." Zahn also liked the "step-by-step instructions to set up and enhance a Tumblr site. There's also great information on how to integrate other tools and features with Tumblr. . . .I thought the best part covered advanced strategies and monetization. Taylor writes clearly and is obviously an expert Tumblr user. I also think the book is underpriced for what you get. I'd highly recommend it for anyone considering using Tumblr at any level."
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Designed for microwave and RF engineers, this is a presentation of nonlinear microwave and RF circuits. It offers an understanding of the theory of nonlinear circuit analysis that they need for their work in the field. There is guidance on designing nonlinear circuits and modelling solid-state devices for nonlinear circuit analysis by computer, showing how characteristics of such models affect the analysis of these circuits. This second edition features new material, including critical discussions on nonlinear analysis of oscillators and design issues relating to RF (radio frequency) and wireless technology. More than 120 illustrations support key topics throughout the text.
Since the dawn of civilization, corruption has had a perpetual impact on the world's economies. In the modern, technology-enabled, global economy, the effects of those who manipulate free-market capitalism for their own gains regardless of methodology continue to be a problem, despite reforms instituted to attempt to discourage the most blatant practices. Business Scandals, Corruption, and Reform: An Encyclopedia contains more than 300 entries that describe the myriad aspects of corruption, business scandals, and attempts at reform, providing not only detailed information about specific accounting scandals and earnings manipulation but also a broad examination of the entire history of business corruption throughout human civilization. Reviewing all the major scandals from tulip mania in the early 17th century to the subprime mortgage crisis of 2008 and beyond, the author illuminates how corrupt actors in business and the attempts to eliminate these types of abuses have been instrumental to the developing institutional framework of free-market capitalism.
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